By Robin Wilding

The days of an mobile-optimized website being an up sell or a “nice to have” are over.

If you’re not engaging your users on a mobile platform that caters to their needs, then you’re throwing away up to half the traffic that you worked hard to earn.

Consider these mobile website statistics:

  • Almost 80 per cent of homebuyers visit three or more real estate websites before taking action.
  • According to comScore, mobile users represent 51 per cent of all Internet traffic.
  • 74 per cent of web surfers will leave after five seconds if your website hasn’t loaded on their mobile device.
  • 46 per cent of those users will never return.
  • Every additional 100ms added to a website’s loading time leads to a one per cent decrease in sales and conversions.
  • Real estate is hyper-local and half of all local searches performed are done on mobile devices.
  • 36 per cent of homebuyers do their research on their mobile devices while sitting on the couch while watching TV.
  • You have less time to capture a user’s attention on a smartphone. The average computer browsing session is 39 minutes. Smartphone sessions are less than half that, at just 17 minutes.
  • Your website needs to transition from mobile to non-mobile smoothly, because up to 60 per cent of online searches are continued on a computer.
  • Conversely, 23 per cent of laptop or PC-based searches end up on mobile devices.
  • More than 80 per cent of Facebook users are surfing on mobile devices (a wink wink for agents leveraging social media marketing).
  • 61 per cent of users lose faith in a brand without an effective mobile experience.

So, not only is a user likely to leave your website and never return if it doesn’t load quickly, but they will lose faith in the quality of your brand without a strong mobile front. Of all these mobile website statistics, when you consider that 50 per cent of online research is done on mobile devices and that your mobile website is up against at least three others, you’ll understand why the days of a lackluster mobile experience are over.

Luckily, it’s never been easier to add a positive mobile experience to your website. So make 2015 the year you finally go mobile.



2 COMMENTS

  1. We carefully watch our website traffic, seeking out clues offered by Google and Bing analytics. We do see an average of about 45% of our traffic coming from mobile and tablets. Having a website that is fast loading and easy to navigate across different devices and screens is extremely important. Testing your website to see how it displays across multiple screen sizes and device types is all too often overlooked and could be costing you the unique visitor count you seek as they “bounce” from your scrambled mess of a website.
    Whether you’re looking at “responsive design” website formats or want a more static design with a proper “mobile viewport” component, make sure your web designer explains the basics to you and that you have an understanding on how to access the all-important analytics reports for the traffic to your website.

    • Well put Robert, analyzing data through Google Analytics and like-minded software if critical to success.

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