Technology

Technology

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Every real estate professional wants the biggest bang for their marketing bucks. But how do you make that happen? Here are the best places to spend your digital marketing dollars for the best possible return.

Arie Barendrecht

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With no uniform standards for builders to follow regarding what sort of internet connection to install in a new property, there are discrepancies from one building to the next, even on the same street.

From left: Elgin Farewell, president & CEO of Teranet; Maureen Terra, executive sponsor of the Client Service Improvement Initiative at The Property Registry; and Barry Effler, registrar-general of Manitoba, together in Winnipeg for the official eRegistration launch.

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The Property Registry provides certification of titles to land, maintains land and survey records and offers information of financial interests in personal property in Manitoba. It is privately owned and operated by Teranet Manitoba LP.

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Tenants expect their building to be compatible with their company’s technological needs, which is why commercial real estate owners and developers need to provide workspaces that meet the ever-evolving digital needs of companies.

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Zillow Group will begin accepting Canadian home listings next year on its U.S. consumer real estate sites, including Zillow.com and Trulia.com.

Patrick Arkeveld

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Lone Wolf Technologies, based in Cambridge, Ont., has acquired Instanet Solutions, a provider of transaction management, electronic forms and eSignature solutions for the real estate industry.

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Montreal-based Prospects Software has teamed with MLSListings of Sunnyvale, Calif. to bring the MLS-Touch app to Northern California real estate professionals.

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Using artificial intelligence, Ella automates published social media content, saving both time and money. BombBomb allows users to send video messages as emails.

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Door hangers, mailers, bus benches, billboards…these are all tactics that have been taught in sales and more specifically real estate sales for what seems like forever. That doesn’t mean there isn’t another way though.

An example of the USB business card from Flarian's website.

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Flarian, a Toronto start-up company, is making personalized business cards with built-in USB drives. USB cards with more storage enable sales reps to “provide the address of their website, a YouTube video," and more.