Digital messages are notoriously misinterpreted because of the intrinsically cold anonymity. Because there’s no voice inflection or casual remarks, no smiles thrown into the mix, choose your words and phrases carefully.
Allow me to address what is referred to as double-ending, or representing both seller and buyer in a sales transaction. It’s certainly fraught with risk, but is it too risky to participate in this practice?
To maintain industry viability, we may need a complete overhaul from the top down. All sorts of options may be available to handle this scenario in a mutually satisfactory manner. Here are a few to consider.
A prospective seller asks you to lower your usual professional fee. How do you handle this increasingly common tactic? Do you charge the same rate as you normally offer to pay a co-operating brokerage, say half of the total rate?
REM (Real Estate Magazine) is Canada’s premier monthly magazine for real estate professionals. REALTORS®, real estate agents, sales representatives, brokers, owners, administrators, and other real estate industry stakeholders read REM every month for news, analysis, and commentary on Canadian real estate.
REM is independently owned and operated, and is not affiliated with any real estate association or board.