Robin Wilding

Robin Wilding

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Facebook ads are a great advertising resource for real estate professionals. However, it isn’t easy. You need to try out a few concepts to figure out what works for you.

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Blogging has become as much of a buzzword as “hash tags”. But much like hash tag, many people don’t really understand the purpose of it. Realtors are told "you should blog." But why?

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Your branding will be your first – and possibly last – impression with someone. That makes branding a critical part of your marketing strategy. And it needs to be powerful.

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Imagine hosting an open house where you don’t ask for a follow up. You’d be missing opportunity. Same with online. Earning leads online is about asking for the business and the way to do that is through lead-generation forms.

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Should you go with SEO, PPC, SMM or some other three-letter acronym? To help demystify the Rubik’s Cube of online marketing, let’s break down Realtors’ online marketing and advertising options.

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Many of you are probably on Facebook and hoping to generate leads through your posts and contacts, but there’s another way: Facebook ads.

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There are a number of steps to getting more leads from your website. The first two are absolutely necessary. The remaining three are ways to improve your results.

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Managed lead services take lead-generating tools and online-marketing strategies and put them into hyperdrive. They take lead generation to another level by adding quantitative intelligence through A/B testing and critical analysis.

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Why do some succeed while most sites end up in the virtual-productivity graveyard? How do you figure out why your website isn't getting leads?

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In our increasingly mobile world, having a mobile website has become a necessity. Given that the average real estate agent’s website has about 15 per cent of its users visiting it from a mobile device, not having a mobile-friendly website is throwing away valuable users.