Robin Wilding

Robin Wilding

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People want nice people, active in their community, people they relate to – who just happen to be great at real estate. How do you accomplish this?

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People want to know who you are, what you’re about, what they have in common with you and what you have to offer. Does your website portray that?

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Every real estate professional wants the biggest bang for their marketing bucks. But how do you make that happen? Here are the best places to spend your digital marketing dollars for the best possible return.

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To do Facebook advertising well and stand out from everyone else, you need to be unique and more authentic with your ads. Make your ads about the viewer and their needs.

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Earning leads from your real estate website isn’t magic – it’s science. Asking for the business is a well-known concept in offline real estate lead generation, but you need to ask for it online too.

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The effectiveness of your branding can be determined by examining a myriad of factors and asking questions while you look at your website, social profiles and logo.

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Facebook ads are a great advertising resource for real estate professionals. However, it isn’t easy. You need to try out a few concepts to figure out what works for you.

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Blogging has become as much of a buzzword as “hash tags”. But much like hash tag, many people don’t really understand the purpose of it. Realtors are told "you should blog." But why?

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Your branding will be your first – and possibly last – impression with someone. That makes branding a critical part of your marketing strategy. And it needs to be powerful.

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Imagine hosting an open house where you don’t ask for a follow up. You’d be missing opportunity. Same with online. Earning leads online is about asking for the business and the way to do that is through lead-generation forms.