“It still amazes me how many real estate agents don’t speak to their customers if the advertising hasn’t worked and they didn’t get people to an open house.” Watch Ian’s short video about communicating with your clients.
Unfortunately, due diligence is perhaps best approached with the belief that the vendor is trying to hide something from you. Because of this, it's wise to go in knowing your answer to the following questions.
To stay top-of-mind, you must constantly be in touch with your client base. Email marketing and social media are great ways to reach many people quickly; the challenge is creating or finding great, relevant content to share.
Door hangers, mailers, bus benches, billboards…these are all tactics that have been taught in sales and more specifically real estate sales for what seems like forever. That doesn’t mean there isn’t another way though.
REM (Real Estate Magazine) is Canada’s premier monthly magazine for real estate professionals. REALTORS®, real estate agents, sales representatives, brokers, owners, administrators, and other real estate industry stakeholders read REM every month for news, analysis, and commentary on Canadian real estate.
REM is independently owned and operated, and is not affiliated with any real estate association or board.