Advice for Agents

Advice for Agents

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“It still amazes me how many real estate agents don’t speak to their customers if the advertising hasn’t worked and they didn’t get people to an open house.” Watch Ian’s short video about communicating with your clients.

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There are many reasons why your favourite bank or lender may reject your clients when they apply for a mortgage. Here are some of them.

David Dodge with his new tankless on-demand water heater

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A typical hot water heater accounts for about one fifth of the energy used in most Canadian homes. Choosing the right hot water heater can have a huge impact, both financially and environmentally.

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Unfortunately, due diligence is perhaps best approached with the belief that the vendor is trying to hide something from you. Because of this, it's wise to go in knowing your answer to the following questions.

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Seniors represent one of the fastest growing demographics in real estate. Michael Krisa interviews Barry Lebow about how to develop business in this niche market.

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How do you turn FSBOs into your biggest fans? Don't attempt to scare them by citing all the facts and figures about how poorly FSBOs do. You want to help them, and gain their trust.

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No matter where you live, the housing market is bound to shift at some point. Whether it heats up, slows down or stops entirely, there are always ways to rise above and continue to succeed.

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To stay top-of-mind, you must constantly be in touch with your client base. Email marketing and social media are great ways to reach many people quickly; the challenge is creating or finding great, relevant content to share.

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Earning leads from your real estate website isn’t magic – it’s science. Asking for the business is a well-known concept in offline real estate lead generation, but you need to ask for it online too.

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Door hangers, mailers, bus benches, billboards…these are all tactics that have been taught in sales and more specifically real estate sales for what seems like forever. That doesn’t mean there isn’t another way though.