Debbie Hanlon

Debbie Hanlon

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So, you’re driving down a street looking cool and wondering where you can possibly find perspective clients. Should you advertise more, you wonder, as you drive by a For Sale By Owner sign?

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I developed a For Sale By Owner System based on the psychology of selling. The truth is, people don’t make decisions based on facts; they make them based on emotions and then justify them with facts.

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So let’s look at that process as a habit. The cue is the need for a new listing, the routine is to sell it and the reward is the money she made by doing so. So which of these can we change?

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A habit is not as simple as it seems and actually has three separate parts: the cue, the routine and the reward. To break this down, let’s look at one of the first habits we form as children, lacing our shoes.

Maintain balance and productivity

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We've talked about how regular cleaning of your database is an important part of maintaining it. I recommend cleaning it up four times a year. Here are some tips on how to organize your database.

database

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Just like a closet or shoe rack, your database is going to collect contacts you’ll use time and time again as well as those that are simply no longer useable after a while.

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For whatever reason, people seem to think that anyone can buy and sell houses, not just professional real estate agents.

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Getting the listing from a FSBO is a situation ripe for the picking, but there’s a right and wrong way to make sure you’re the agent they choose when they’re ready to hire one.

Power of perception

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Two people looked through prison bars, one saw mud, the other stars. That little rhyme and its meaning took me back to something someone once told me that made me realize the power of perception.

oil prices

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If you’re one of those who is afraid that the current slump in oil prices is going to hurt your bottom line, there’s only one way to get rid of that fear – knowledge. The more you know about something, the less you fear it.