Ah, the dreaded cold call. Dialling a phone number to speak to someone you’ve never spoken to before doesn’t rank very high on most salespeople’s list of favourite things to do. But, do you want the business or not?
A habit is not as simple as it seems and actually has three separate parts: the cue, the routine and the reward. To break this down, let’s look at one of the first habits we form as children, lacing our shoes.
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