By Connie Adair

Tawnya Gvoich
Tawnya Gvoich

Broker Tawnya Gvoich has created a new endeavour: WomenUP Real Estate, a one-stop solution for women who prefer to buy and sell real estate with the help of a professional female Realtor in their community.

Gvoich, of Red Brick Real Estate Brokerage in Guelph, Ont., has been in real estate for about five years. She got her broker’s licence a year ago.



“I always wanted to specialize in something but could never quite put my finger on what,” she says. However late last year, she noticed a trend. More women were setting a new standard: they were building each other up.

Gvoich decided to create a program that targets women in her community by offering them a premium service that is more “experiential than transactional,” one that helps them feel more comfortable and helps them to enjoy their buying and selling experience. “Our interests include uplifting women, empowering women and supporting women in business and in real estate, which is where the name WomenUP came from.”

Ideal for anyone who has ever felt pushed aside, treated like a number rather than a person or been made to feel less than knowledgeable about real estate, WomenUP strives to offer top-level service in a comfortable, helpful and non-judgemental way.

Gvoich also recently created an annual award, the WomenUP Scholarship, through the University of Guelph She’s Got Game program. The program was created by the university’s Department of Athletics to engage women of all ages in sport and help facilitate the tools to succeed in both life and sport, she says.

WomenUP works with everyone from first-time buyers to seasoned veterans. In addition to helping buyers and sellers of resale housing, the broker can also help clients buy new homes or  those who need help with staging.

The new venture serves Guelph, Eramosa, Puslinch, Kitchener-Waterloo, Milton and the surrounding area.

“It’s unlike anything that’s been done before especially in our area. We’ve gained a lot of traction on social media already and the response has been favourable,” Gvoich says.

She spent the last year creating a polished website and a professional commercial about the WomenUP concept for the site. “We’re getting good feedback.” Now the goal is to spread the word and gain traction.

3 COMMENTS

  1. I had no idea that Guelph and area had such a large French-speaking community. When I googled your new concept I discovered everything online was bilingual. It might be useful to network on sites such as REM, using both official Canadian languages.

    The GTA immigrant population from many countries often has a better command of the French language than English initially, so that might be a target market worth infiltrating, especially since women may not realize their voices could be heard through your effort, as often in immigrant families the decision-making is done by a male family member: husband, father, uncle, brother. It’s a cultural thing that is imported and embedded with entry into Canada.

    I’m thinking your concept might have a big appeal to them, and since it appears you are bilingual you have a step-up on that kind of promotion.

    It wasn’t so long ago that historically until the 1970’s, all Canadian women were considered the property of their spouse, family chattels. They couldn’t own property outright. Had no property rights. Ref: the Alberta farm woman story that went worldwide in the courts.

    The Family Law Act became The Family Law Reform Act in the 1970’s and has had many changes. It might be useful to engage the services of a lawyer local to your area who specializes in Family Law relative to real estate, and maybe even offer to engage in real estate-related classes in a bilingual format.

    You might consider using some such information in your marketing materials.

    When I first opened my own boutique corporation I was highly critiqued and chastised for naming my company only by my first name: men will never work at your agency, men will never buy or sell using your company.

    To the surprise of many I maintained my 24% marketshare that I had developed during my prior ten years in the business in real estate sales.

    My boutique-office goal was to work alone, surrounded by unlicensed backup support staff; a then unique concept. I did perfectly fine serving both sexes, and in the public venue, the subject never came up. Known as an i-dotter and t-crosser was much more important. But my name was known throughout the industry for 38 years as treating “everyone” with respect, men and women alike.

    I wish you well, and if there are any of my consumer education articles you wish to reproduce, kindly let me know. I chose to put my licence on hold when my husband was diagnosed with cancer, so I am not currently active, but it’s easy to find my articles at: http://www.carolyne.com/bramptonhomes/index.html

    If you wish, talk to me here on REM, so everyone can benefit and learn. But editor Jim can tell you how to reach me offline.

    Cordially
    Carolyne L 🍁

  2. Now create one just for men, see what happens. Watch people melt down for an all boys clubs and praise this sexist movement.

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