Authors Posts by Michael Krisa

Michael Krisa

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Michael Krisa has a unique style that demystifies video marketing and helps brokers and agents alike implement this powerful strategy into their marketing mix, using nothing more than their mobile devices. Michael received his real estate license in 1989 and is a licensed real estate broker, a syndicated columnist and a freelance internet marketing consultant. As a sought-after speaker and trainer, he is best known for helping to utilize video and video marketing in a way that actually works to make Realtors money! With over 400 interviews to his credit, Michael has become recognized as “That Interview Guy”. Send him an email.
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Too many agents try to be all things to all people. The more specific you can be targeting a specific niche or type of client, the more attractive your message will be because you can speak their language.

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Before you decide to make that transition into the luxury market there are things you need to know…things that may save you a lot of heartache, time and money.

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Direct buyers are hybrid firms that buy properties from sellers, fix them up, and sell them – but not like the old distressed-buyer/ “I pay cash for any house” model that’s been around forever.

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The modern-day discount broker is back with a vengeance! In this video, Michael Krisa talks about why this time the wave of discount brokers may be here to stay. Here’s how to compete.

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Facebook Live video is a Realtor’s best friend and can differentiate you from your competitors, portraying you as the celebrity authority that people come to know, like and trust.

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We live in a connected age where people’s patience is low and their demands are high, so even if you return their call in an hour, to them it feels like an eternity.

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If your newsletter is too slick, too glossy or too professional looking, guess what? People probably are not going to read it. You should send a newsletter that looks like you put it together yourself.

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It’s that time of year when we reflect on all the things we said we were going to do... In this short video, Michael Krisa shares a simple philosophy that will help you attain your goals this time.

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You never get a second chance for a first impression – and your first impression can be defined by your business card. Does your card have these important elements?

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What better way to show your clients that you care than by giving them a personalized path to lower monthly utility bills? Do a quick energy audit of their home, or send them a DIY energy audit.