Authors Posts by Robin Wilding

Robin Wilding

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Robin Wilding is the creative mind behind Real Estate Websites Canada, a boutique real estate online marketing company hyper-focused on lead generation. The company’s success is attributable to its modern, mobile-friendly websites, lead-generation packages and beatable-by-none customer service. She also runs the Facebook Group, “Canadian Realtor Tech & Marketing”, an ad-free group that has some great tips for sales reps and a forum to discuss things that have (and haven’t) worked for them.

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To do Facebook advertising well and stand out from everyone else, you need to be unique and more authentic with your ads. Make your ads about the viewer and their needs.

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Earning leads from your real estate website isn’t magic – it’s science. Asking for the business is a well-known concept in offline real estate lead generation, but you need to ask for it online too.

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If a potential client reads your short bio, a.k.a. the “about me”’ page of your website, will it sway them from the competition? Or will it land you firmly in the middle of the crowd?

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The effectiveness of your branding can be determined by examining a myriad of factors and asking questions while you look at your website, social profiles and logo.

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Facebook ads are a great advertising resource for real estate professionals. However, it isn’t easy. You need to try out a few concepts to figure out what works for you.

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Blogging has become as much of a buzzword as “hash tags”. But much like hash tag, many people don’t really understand the purpose of it. Realtors are told "you should blog." But why?

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Your branding will be your first – and possibly last – impression with someone. That makes branding a critical part of your marketing strategy. And it needs to be powerful.

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Imagine hosting an open house where you don’t ask for a follow up. You’d be missing opportunity. Same with online. Earning leads online is about asking for the business and the way to do that is through lead-generation forms.

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Should you go with SEO, PPC, SMM or some other three-letter acronym? To help demystify the Rubik’s Cube of online marketing, let’s break down Realtors’ online marketing and advertising options.

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Many of you are probably on Facebook and hoping to generate leads through your posts and contacts, but there’s another way: Facebook ads.